ROAS by channel
Revenue returned per AED spent
Chart unavailable. The performance table and answers remain available.
01 / THE LENS
Explore the data
Published Google Sheets · read only
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02 / THE PULSE
At a glance
All records
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03 / CHANNELS
Where value grows
Aggregated before calculating ratios
Revenue by campaign
Total attributed revenue · AED
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Revenue over time
Daily totals in chronological order · AED
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04 / THE LEDGER
Campaign × channel
Exact sums, calculated rates
| Campaign | Channel | Records | Impressions | Clicks | Spend | Conversions | Revenue | CTR | Conv. rate | CPC | CPA | ROAS |
|---|
05 / THE INQUIRY
Seven questions,
answered by the data.
Answers follow your filters
06 / THE METHOD
Data Method
From source to signal
Campaign records and question text come from two published, read-only Google Sheets CSV feeds. The page validates each row, then sums matching records before calculating rates. Date filters include both selected endpoints.
CTR = clicks ÷ impressions; conversion rate = conversions ÷ clicks; CPC = spend ÷ clicks; CPA = spend ÷ conversions; ROAS = revenue ÷ spend. A zero denominator displays “—”. Ranking uses full precision; displayed values are rounded.
About the recommendation
Q7 distributes AED 10,000 among channels with usable data using a score of ROAS × √conversions ÷ CPA. Scores are normalized into budget shares; whole AED amounts use the largest remainder method so they total exactly AED 10,000. Channels without usable records receive AED 0 and are identified explicitly.
This is a recommendation from a small historical dataset, not a guaranteed forecast. Historical Email efficiency may not scale to a much larger budget.
Sources: campaign CSV · questions CSV